A popular UT-Austin based student org, Absolute Texxas (AT) is an inclusive spirit group dedicated to having fun and making the most of the college experience in Austin. In need of eye-popping branding work for merchandise and social media, AT approached me with an exciting vision - all things exclusively funky, colorful, engaging, and unique.
Looking to separate themselves from the rest of UT's numerous spirit groups, the branding reflects the driving force behind AT, utilizing fun font-work, bright contrasting colors, and imagery that fits right in with the university's established icons like the Longhorn and Hook 'Em Horns gesture while still granting space for its own stylistic flavor.
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